Caffè Vero Concept Store, how to open a successful coffee shop
Create a bespoke space where elegant design meets a passion for coffee
Caffè Vero Concept Stores were created to offer a complete experience in the world of coffee, where product quality combines with refined aesthetics and modern management. Opening a successful bar means welcoming customers into an environment that celebrates the tradition of Italian roasting all over the world, offering an authentic, contemporary meeting place. It is a dream the brand has made its own, opening Caffè Vero House at its Vicenza headquarters and giving life to an international project.
The origin of an ambitious project
Caffè Vero was founded in 1995 in Vicenza, the heir to a long tradition of artisanal roasting. Thanks to its know-how, the company has succeeded in combining historical expertise with modern production processes, growing to become a recognised brand in over 36 countries worldwide.
From this global vision and passion for coffee came Caffè Vero House, a concept store that is far more than a simple coffee shop, it is a place where flavour, design and hospitality merge into a multisensory experience. To ensure its uniqueness, the concept was developed by sector professionals and architectural experts who combined the customer experience with the product tasting phase.
This vision then took shape as a modular, replicable format, able to adapt to any location while maintaining its distinctive identity. Opening a Caffè Vero House therefore means investing not only in a bar, but in a project designed in every detail to ensure consistency, functionality and long-term success.
A modular format that becomes “Master”
The concept behind Caffè Vero House is to bring together, under one roof, the tradition of roasting, the quality of the product and the elegance of design. The space is designed as a “Master format”, a benchmark model that captures the brand’s identity and expresses it in a tangible way for everyone who experiences it.
The interiors, featuring fine materials such as olive ash wood and lighting designed down to the smallest detail, enhance every stage of the customer experience, creating a warm, welcoming and distinctive atmosphere: the very essence of a Caffè Vero coffee shop.
Seven functional areas for a complete experience
Caffè Vero House is organised into seven functional areas, each with its own clear identity, yet all connected in a harmonious, unified layout:
- Bar counter service – Designed for those who enjoy their coffee on the go, with a striking counter that also showcases selected products.
- Table service – A welcoming space for conversation, with wooden tables and refined seating.
- Restaurant – A versatile setting where every dish complements the world of coffee.
- Lounge area – A relaxed corner designed for unwinding in comfort.
- Retail counter – Where customers can purchase Caffè Vero products and take the experience home.
- Garden area – A lush outdoor area with a vertical garden wall, the ideal place to relax and enjoy the open air.
- Street terrace – High tables and a relaxed, atmospheric setting that comes alive after dark.
Want an example? Discover our Caffè Vero House in Vicenza.
Infinite possibilities for customisation
One of the project’s main strengths lies in its modular design. Caffè Vero House was created by a team of architects to adapt to a variety of sizes and contexts: from a cosy bar in a historic centre to a lively urban meeting point or a coffee shop in a commercial area.
Each space can be customised to meet the client’s needs while always maintaining the visual identity and quality that define the brand. The Caffè Vero team provides full support in design, implementation and management, offering menus tailored to local tastes, operational guidelines and ongoing consultancy.
A success story: our partnership in Greece
Among the many international projects, a particularly significant example is that of a partner in Greece who opened a Caffè Vero House in a strategically located industrial area. The aim? To create a professional space where clients could fully experience the brand, discover its products, and enjoy a recognisable and memorable meeting place. This successful model demonstrates how a Caffè Vero coffee shop can become a true ambassador of Italian taste abroad.
Contact us to begin your new project
Opening a Caffè Vero House coffee shop means embracing a model that combines tradition, innovation and design. Every Concept Store is a place to experience Italian coffee culture through welcoming spaces and impeccable service.
Beyond this, Caffè Vero offers a full brand experience, positioning itself as a trusted partner for professionals in the coffee industry, offering far more than simply supplying excellent coffee. The company provides ongoing support through a network of consultants who visit bars, inspect equipment and ensure excellence in every cup. A dedicated technical service covers installation, maintenance and quick repairs, while a team of specialists helps each client shape their space, maintaining a clear visual identity and consistency with the brand’s values. Completing the journey, the Caffè Vero Academy trains professionals in espresso and hospitality, turning a passion for coffee into skill and lasting success.
Complete the form to find out all the details. Don’t just open a coffee shop, create an experience that leaves a lasting impression.
